At this point in my life as a writer, I
find myself in the midst of a major paradigm shift. As a woman who would prefer
to simply stay in my cave and write, connecting with readers through social
media on the internet is a new and life altering concept. I’ve always known
that there is a need to reach out, to build “a presence” out there, but until
recently, I haven’t really understood the value of the internet or what it
really means to connect with it. Where do I begin?
At the suggestion of my marketing
mentor, I’ve begun sharing photographs and posters that are representative of emotional
scenes from my books. I‘m beginning with A
Solitary Life which lends itself to a wide spectrum of feelings as it moves
through the life and childhood memories of my heroine, Mary Margaret. I’m hoping
that the snapshots will resonate with readers and begin to make the connection
I long for. And I do mean long for. I didn’t realize until I began posting the
photos how important it has become to me to share Mary Margaret’s story. And I had
no idea how readily people would respond to the photographs. My post views on
Facebook went from a high of 53 to 25,480 from one day to the next. I have to admit, I was surprised--and happy.
![]() |
Inside all of us is a child who needs a hug and an encouraging word. Today I wish you hugs, love, and happiness. |
Tapping into the emotional side of my
work has opened up a new way for me to look at marketing as well as the
internet. I’ve been thinking along very hard and clinical lines, looking for
ways for readers to see my books rather than feel them. I’ve come to realize that
my thoughts have been old-school when it comes to the internet, too. I’ve been thinking
about it and using it as an information-gathering tool, as a place to find
recipes, movie times, and directions rather than as a place where people gather
to share ideas and feelings. The information highway of the past has become a stopping
point, a place of rest and friendly faces, a place to discover scenes from a
life and the stories they tell. So, I’m redesigning my website with an eye
toward connection rather than information and putting more feeling into my
posts.
Today I wish for you (and me) a new
vision and a renewed sense of connection to the world be it real, fantasy or
virtual. (And happy writing!)
No comments:
Post a Comment